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June 2025

API and TP-Link have launched a strategic partnership in the B2B segment

api x TP-Link

api GmbH and TP-Link, a leading global provider of networking solutions, have announced the launch of a strategic partnership in the B2B segment. The focus of the cooperation is on the joint expansion of the sales of professional network solutions such as Omada and VIGI by TP-Link – with the goal of reaching specialist trade partners, system houses, and resellers even more specifically and supporting them in the expansion of their IT business.

MMSP – Master Management Service Provider

A key element of the cooperation is the introduction of the Master Manager Service Provider Partnership – a new sales and service concept that enables TP-Link solutions to be positioned in the market even more efficiently. The centerpiece is the marketing of Omada Central as a Service, a fully cloud-based solution for secure, scalable, and GDPR-compliant network management, including zero-touch deployment for particularly easy commissioning. Additionally, there are interesting services for financing and maintenance (Next Business Day Replacement).

"With api GmbH, we are gaining a strong and experienced distributor that optimally complements our B2B portfolio, particularly in the area of professional network solutions like Omada," explains Jens Walter, Vice President B2B of TP-Link Deutschland GmbH. "The partnership allows us to get even closer to our specialist retail partners and drive growth in the IT business together."

Versatile benefits, available immediately

Thanks to the efficient infrastructure and in-depth market knowledge of api GmbH, specialist trade partners benefit from fast delivery times, sound advice, and an expanded product portfolio. At the same time, the visibility of TP-Link in the B2B market will be further enhanced through joint marketing efforts, training, and targeted partner actions.

"With the start of our collaboration, we create significant added value for our specialist trade partners," emphasizes Achim Heyne, Managing Director of api GmbH. "As a strong and innovative partner, TP-Link optimally complements our portfolio in the area of network technology and expands it with a comprehensive MSP offering."

Die Business-Lösungen von TP-Link – allen voran Omada für professionelle Netzwerkinfrastrukturen sowie VIGI für moderne Sicherheitslösungen – sind ab sofort über uns verfügbar. Unsere Partnerschaft ist ein wichtiger Schritt für beide Unternehmen: TP-Link stärkt seine Präsenz im deutschen B2B-Markt, während api sein Portfolio um hochwertige und zukunftsweisende Netzwerktechnologien erweitert – eine ideale Kombination aus Technologiekompetenz, Vertriebskraft und Kundennähe.